Sea N' Soul

Sea N' Soul is the leading social marketplace for the re-sale of outdoor gear and apparel. We are an app where you can buy or sell items like surfboards, skateboards, backpacks (and more!) and with every transaction we donate to an earth repairing nonprofit of your choice.

Marketplace
Sea N Soul INC is considering raising capital through a Regulation Crowdfunding campaign to be conducted by Fundify Portal, LLC. We are running this “Test the Waters” campaign (branded by Fundify as a Fast Pitch Preview™) to gauge Investor interest and also determine the appropriate funding method. During this Test the Waters campaign, (1) no money or other consideration is being solicited, and if sent, will not be accepted; (2) no offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is filed and only through Fundify's funding portal platform; and (3) a prospective purchaser's indication of interest is nonbinding.

Summary



Sea N' Soul is the leading social marketplace for used outdoor adventure gear and apparel. We are on a mission to create a community that is dedicated to reducing overconsumption, keeping unnecessary waste out of landfills, and giving back to earth repairing nonprofits. For every transaction on Sea N' Soul, not only is a garment/gear item saved from the landfill, but we donate a percentage of our own profits to earth repairing nonprofit organizations such as The Surfrider Foundation and The Outdoor Alliance.



Problem

The Fashion Industry is Killing Our Planet

Did you know the fashion industry, specifically fast fashion, is the second largest polluting industry on the globe - second only to the oil industry - and produces 10% of all of humanity's carbon emissions? People are buying 60% more apparel items and keeping them for half the time they used to, according to World Economic Forum. Furthermore, 85% of all textiles end up in the landfill every year. Suffice it to say, our dependence, and some might say addiction, to new garments and gear is rapidly deteriorating our planet.





Solution

Sea N' Soul will Reduce Overconsumption and Benefit Earth Repairing Nonprofits

Sea N' Soul is the leading social marketplace for used outdoor adventure gear and apparel. We are on a mission to reduce overconsumption, keep unnecessary waste out of landfills, and give back to earth repairing nonprofits. We are the only social marketplace specifically for the outdoor adventure space that gives back to earth repairing nonprofit organizations with every transaction. Our current nonprofit partners are The Surfrider Foundation & The Outdoor Alliance.

We are, however, much more than a transactional app - we are a community of environmentally conscious individuals and are focused on educating our users on how to protect the environment and take part in activism.





Product

A Resale App that Gives Back to the Environment

Sea N' Soul is the first and only social marketplace specifically for the outdoor adventure space that gives back to earth repairing nonprofit organizations with every transaction.



We are an app where outdoor enthusiasts can buy and sell their gently used outdoor gear and apparel. You can find items such as surfboards, skateboards, paddle boards, snowboards, skis, winter apparel, and much more.

Protecting the environment is at the heart of our business - with every transaction that is made on our app we take from our profits and make a donation to environmental nonprofits such as The Surfrider Foundation and The Outdoor Alliance.



We are constantly working to educate our users on current climate events, activism opportunities, and ways to protect the oceans, national parks, and shared public lands that we all love to adventure in. Together we are an informed activist community for change.

While we provide a platform for selling and educating, we are also providing at opportunity to get involved in adventure sports that are often times out of reach to many due the high price tag of the gear needed. By providing a platform specifically for lower cost, used gear we are providing an affordable and accessible entry point into the world of outdoor adventure sports.






Business Model

How We Make Money

It's free to list products with Sea N' Soul. Once the item sells we take a 20% commission and the remaining 80% goes to the seller of the item - an industry standard across resale apps (such as Poshmark). If the item requires shipping the seller pays for the shipping within the transaction. We have partnered with UPS to make the shipping process as easy and seamless as possible.




Traction

Fun Facts & Rapid Growth

Since launching the app in late August we've:
  • Acquired 243 registered users
  • 37 users have become registered sellers
  • We have 293 sellable products at a total value of $45,000
  • We've sold 22 products
  • New users of all app platforms grew 310% to 1,200
  • Returning app users grew by 197% to 119
Between September and October, our organic presence on Google has more than doubled: 
  • September saw 40 organic clicks and 588 impressions
  • In October, there were 108 organic clicks and 1,520 impressions
Traffic to our website nearly doubled between September and October: 
  • Visits - 774 in October vs 418 in September
  • Page views - 980 in October vs 539 in September
Engaged users of the desktop version of our app at app.seansoul.com grew in the same period. 
  • Visits to the app grew from 402 to 707
  • Users on average accessed an average of 7 screens within the app
Google Play reporting shows us: 
  • 240% increase of Android users to 248 app downloads; supported by a 478% lift in install acquisitions from the store listings within the Google Play marketplace
App Store reporting shows us: 
  • 170% lift in IOS users to 416 downloads; supported by a 52% lift in App Store listing impressions  


Competition

Sea N' Soul is a Pioneer in the Resale Industry

Sea N' Soul is the first outdoor gear resale app that gives back to the planet with every transaction. There are a couple outdoor resale websites that exist, however, they are all still relatively small, they are all websites only (no app), and none of them make donations to nonprofits in the way that we do.

Sea N' Soul truly is paving the way in this industry, and we have created a superior user experience with our app and a compelling reason to choose SNS over any other options with our dedication to giving back.

Competitors











Market

An Evolving Market that's Transforming Established and Growing Industries

Sea N' Soul is a marketplace that has a hybrid market potential. Being an app that can be classified as C2C, D2C, B2B, and B2C; we cross boundaries and have the ability to provide solutions and products for businesses and individuals, as well as buyers and sellers. 

We are an app for people that love the outdoors and adventure. Adventure does not necessarily mean adrenaline, while adrenaline-junkies do make up a portion of our user-base. By adventurers, we mean everyone from the family that has a camping adventure to the the mountain biker that like to strap a parachute on their back and take a ride off the cliff and into the clouds. Our market are the adventurers, as well as the manufacturers, the suppliers, the retail chains, the mom and pop shops, the online stores, etc. We are a new channel that weaves through and unities everyone that is a part of the supply chain. 


We're positioned in the overlap between the following industries:
  • Outdoor Industry
  • Resale Industry
  • Thrift & Donations Industry
  • Adventure Tourism Industry
These figures show market opportunity, considering past valuations, investments made, and forecasting models for the industries that represent our overall market reach.

Sea N' Soul has a unique ability to become an ally with our would-be competitors in the outdoor and adventure tourism industries, in that our app can be leveraged as an additional channel for existing manufacturers and retailers to sell and resell their products. While we are a resale app, allowing users to resell their used gear, we do not prohibit the sale of new items. Often times, unused items that have not been sold are what end up in landfills. This is the core of who we are and how we are positioned in the market.



Company Vision

Changing the Gear & Apparel Industry One Re-sale at a Time



We see Sea N' Soul as not just a resale marketplace, but as a force for positive change in our world. We are on a mission to reduce overconsumption, keep unnecessary waste out of landfills, and give back the planet.

The fashion industry is one of the biggest polluting industries and we are encouraging people to re-use gear, thus discouraging new production. With every transaction we are giving life to usable garments and gear that would have otherwise gone to landfills.

As our community grows our donations to earth repairing nonprofits will also grow significantly. We donate a percentage of our profits to environmental nonprofits, and as sales grow so do our donations. We also encourage our users to make monetary donations with every purchase on top of our automatic giving.

Lastly, we are constantly working to educate our users on current climate events, activism opportunities, and ways to protect the oceans, national parks, and shared public lands that we all love to adventure in.

Together we are an informed activist community for change.





Press

Featured in The Inertia, California Apparel News, and More


Sea N' Soul is actively working to spread the word about our mission. Since our official launch in August 2021, we have been featured in The Inertia, The California Apparel News, The Surfrider Foundation, and Pepperdine School of Journalism. Check them out below:

Sea n' Soul social marketplace

Sea n’ Soul is a social marketplace dedicated to reselling outdoors items and reducing our impact on the planet. Photo: Unsplash/Dendy Darma Satyazi


Surfers in general are a little more concerned with the environment than most. It might be an appreciation gained from time spent in nature, or perhaps surfers are inherently drawn to surfing because of their appreciation for it. Whatever the case may be, people who ride waves seem to be more aware of the environmental impacts human beings have on the planet. Which can be a hard thing to reconcile with, since surfing ain’t all that great for it. Sea n’ Soul, however, is aiming to make a dent in those impacts.

Sea n’ Soul is a relatively novel idea in the action sports world: it’s an app that’s a social marketplace for outdoor-adventure gear and apparel. Think of it sort of like a high-end Craigslist or Facebook Marketplace devoted solely to lightly used gear such as surfboards, skateboards, snowboards, mountain bikes, kayaks, boots, jackets, and vintage items related to the outdoors.

There’s a kicker, though. Unlike Craigslist or Facebook Marketplace, Sean n’ Soul gives a portion of every single transaction to nonprofits, including the Surfrider Foundation and Outdoor Alliance. Sea n’ Soul, unlike transactional marketplaces like the ones mentioned above, separates itself by educating users on how they can help do more to protect the environment. And, if you’re a Sea n’ Soul user, it’s likely you’re already interested in doing exactly that.

Sea n’ Soul is the brainchild of a man named John Kozlowski, an avid surfer and environmentalist. For years, he worked as an executive in the fashion and apparel world, with roles at massive companies like Ralph Lauren and GQ magazine. It was in those roles that he noticed an issue that’s been plaguing humanity for years.

“I read many articles about how we as an industry are damaging our home planet by way of overproduction of goods that are not necessarily needed,” Kozlowski explained. “At the same time, I saw a trend emerging: resale platforms like The RealReal and Poshmark were exploding in popularity, but there was nothing like this for the outdoor-adventure marketplace.”

The goal of Sea n’ Soul is to make selling all that dusty, unused gear a person might have in their storage shed garage as easy as posting to Instagram. And by all measures, it succeeds. Just take a picture or a video of the item you want to sell, upload it onto the Sea n’ Soul app, and fill in the price and condition of it.

Then, it’s instantly posted so users can easily purchase it. The app has popular categories, so finding a particular item — say a surfboard or a mountain bike — is simple. Users can make an offer or simply buy the item for the listed price, then choose between having it shipped or, if it’s in their area, picking it up in person.

Reusing things has been a tough package to sell — throwaway culture is real, especially in this day and age — but it’s catching on. Patagonia, for instance, has a program that lets the buyer send Patagonia items back for a (usually) free-of-charge repair. More and more outdoorsy people are realizing that brand new doesn’t necessarily mean better, especially when looking through a green lens.

Not only is reusing items better for the environment, it makes doing fun things a lot more affordable. “We wanted to make these recreational activities accessible to everyone, and by creating a marketplace where you can purchase lightly used gear for a hefty discount we are lowering the entry requirements,” Kozlowski said. “Not to mention, if you try out a sport that you don’t end up loving, you can put your gear up on Sea n’ Soul and recoup some of your expenses.”

Right now, for example, Sea n’ Soul has a Greenline Cruiser Bike for only $85. There’s an almost brand-new 6’1″ Firewire Spitfire for $450, an almost-mint condition 5’7″ Firewire Seaside for $550, and an absolutely beautiful 9’6″ Becker Mitch Taylor model longboard (fin included) for only $650. Deals on deals on deals, right?

If more of us would start thinking a little less about the new and shiny toy and start thinking about our old and beautiful world, we’d all be a lot better off. Which is exactly why Kozlowski started Sea n’ Soul.

“Our mission is to inspire the world to use what has already been produced, reduce the demand for new products that are not needed and promote conscious outdoor recreation while helping to save our home planet,” Kozlowski continued. “We live in a society of constant consumption where single-use and disposable items have become the norm, and, to combat that, I wanted to create a fully regenerative company. I truly believe business can and should be a part of the solution to give back to the world and help solve our climate crisis.”

Sea n’ Soul is currently available for download at the App Store and Google Play and can also be accessed at Seansoul.com. Follow them on Instagram here.

08 • 18 • 2021

Sea N’ Soul Supports Surfrider’s Mission by Encouraging Re-Use

By Rachael Cushing
Link

The Surfrider Foundation is thrilled to partner with Sea N' Soul, the social marketplace app for outdoor adventure gear and apparel, to help reduce the flow of unwanted items into landfills. Sea N' Soul provides a platform for users to buy and sell items such as surfboards, skateboards, snowboards, mountain bikes, kayaks, boots and jackets, as well as share stories and learn more about how to protect the places we love to adventure. For every transaction made within the app, Sea N’ Soul will donate a portion of proceeds to their environmental nonprofit partners, including Surfrider. 

Encouraging re-use to reduce waste

Sea N' Soul was created around the idea that the most sustainable way to offload items we no longer need is to place items into the hands of someone that will use them again. One of Sea n’ Soul's founders, John Kozlowski, spent a career in the fashion industry and witnessed firsthand the harmful effects that overproduction of apparel and textiles has on the environment. He vowed to do something about it, and the result is Sea N' Soul.

“We founded Sea n' Soul with a mission in mind — to prevent waste, stop pollution, and support sustainability at all costs. We accomplish this by providing users with a one-stop shop for selling used outdoor gear, instead of sending it off to the landfill. In this way, individuals can not only help us in our fight to prevent waste and overproduction, but also help the environment while putting money back in their pockets,” John said. With their donations to Surfrider and integration of opportunities to learn more and take action into the app, Sea N' Soul is helping advance Surfrider's mission by sharing our mission with their growing community.

A community of like-minded individuals

Like Surfrider's network, the Sea n' Soul community is full of environmentally-conscious outdoor enthusiasts, who take seriously our shared mission to reduce waste and protect our planet by reselling and reusing their outdoor equipment. As Surfrider volunteers and activists know well, connecting with like-minded people prioritizing conservation in your community can be an incredibly rewarding experience. By sharing gear, tips and stories, Sea N' Soul users can form connections beyond sales transactions and learn more about the work that their sales and purchases benefit through Sea N' Soul's contributions to Surfrider's mission.

Buying and selling with Sea N' Soul

If you're an outdoor enthusiast with a gear surplus or an item you're looking to purchase, joining the Sea N' Soul community could help you find your perfect gear match, or your next adventure. To get started, simply download the app to your mobile device or computer, then:

  1. Take a look around your home and take stock of what you're no longer using — Sea N' Soul caters to outdoor enthusiasts and recreationists, so items such as surfboards, skimboards, and other watercrafts, mountain bikes, snowboards, skateboards, and even clothing like jeans and jackets are welcome! To post your items for sale, just follow the app's guidance.
  2. Peruse items listed for sale in your community and around the country. Find an item in another state? No worries! Sea N' Soul has partnered with UPS to provide the easiest and most secure way to pack and ship your items.
  3. Follow, share, comment and connect directly with other users when you agree to a free local pickup.

Thanks to our partners at Sea N' Soul for their support! To find your adventure and learn more go to www.seansoul.com or download the app in the Apple App Store or on Google Play.

Inspired by other resale platforms, John Kozlowski decided to fill a void in the outdoor- and adventure-gear market with Sea n’ Soul.

Resale App Sea n’ Soul Helps Environment, Users Earn Cash

Visitors to Sea n’ Soul can buy or sell lightly used gear such as surfboards, skateboards, snowboards, mountain bikes, kayaks, boots, jackets and vintage items.

Sea n’ Soul is here to help Mother Earth. As an avid surfer and environmentalist, John Kozlowski spends most of his days at the beach and in the ocean. As a professional, Kozlowski has spent years as an executive in the retail, fashion and apparel industry with roles at Ralph Lauren, Polo Ralph Lauren and GQ magazine.

“During my time in this role, I read many articles about how we as an industry are damaging our home planet by way of overproduction of goods that are not necessarily needed,” Kozlowski said. “At the same time, I saw a trend emerging—resale platforms like The RealReal and Poshmark were exploding in popularity, but there was nothing like this for the outdoor-adventure marketplace.”

And just like that, Kozlowski became the founder and chief executive officer of Sea n’ Soul, a social marketplace for outdoor-adventure gear and apparel. Launched earlier this month, the app has already seen several hundred adventurers and users with more people joining the community every day.

“Our mission is to inspire the world to use what has already been produced, reduce the demand for new products that are not needed and promote conscious outdoor recreation while helping to save our home planet,” Kozlowski said.

Sea n’ Soul is a destination where visitors can buy or sell lightly used gear such as surfboards, skateboards, snowboards, mountain bikes, kayaks, boots, jackets and vintage items. Sea n’ Soul gives a portion of the proceeds to nonprofits including The Surfrider Foundation and the Outdoor Alliance. The app also brings together like-minded, passionate outdoor enthusiasts who can share their stories and learn more about protecting the environment.

“We live in a society of constant consumption where single-use and disposable items have become the norm, and, to combat that, I wanted to create a fully regenerative company,” Kozlowski said. “I truly believe business can and should be a part of the solution to give back to the world and help solve our climate crisis.”

He added that places like garages, basements and closets are full of perfectly usable items that are just sitting and collecting dust. The goal was to make selling these items as easy as posting on Instagram.”

Just take a photo or video of an item, upload it to the app, fill in a few more details like price and condition, and the item is instantly posted for other users to purchase. Users can also browse popular categories such as bicycles and kayaks to find the item they’re looking for. Depending on the listing, users can make an offer or buy the item directly while having the option of it being shipped or picking it up in person.

“With a simple buying-and-selling process from start to finish, you can feel good that your transaction is helping to keep unnecessary waste out of landfills, reduce demand for new textiles and directly contribute to earth-repairing nonprofits with each transaction,” Kozlowski said.

Sea n’ Soul’s mission comes on the heels of the global crisis that the earth currently finds itself in with climate change continually wreaking havoc throughout the globe. As Kozlowski put it, giving back to Mother Earth is “why we get out of bed in the morning.” He added that cleaning up the planet is a collective effort and one that Sea n’ Soul wants to be in the middle of with a “think global, act local” mindset.

“We are deeply passionate about keeping our planet healthy, not only for the immensely important notion of a thriving world ecosystem to sustainably support all species but to also be able to enjoy the outdoors in its most natural state,” Kozlowski said.

Sea n’ Soul is also helping others engage in outdoor sports by helping lower the cost of these pricy activities.

“We wanted to make these recreational activities accessible to everyone, and by creating a marketplace where you can purchase lightly used gear for a hefty discount we are lowering the entry requirements,” Kozlowski said. “Not to mention, if you try out a sport that you don’t end up loving, you can put your gear up on Sea n’ Soul and recoup some of your expenses.”

Kozlowski has big dreams for Sea n’ Soul’s future with the hope that the app becomes the go-to place for adventure items.

“Sea n’ Soul will become the top-of-mind destination for anyone seeking to buy and sell adventure gear and apparel. It will be a place to turn to when someone is looking to learn more about what’s happening with the health of our shared public lands and how to get involved to help protect them.”

Sea n’ Soul is currently available for download at the App Store and Google Play and can also be accessed at seansoul.com.





Founders

John Kozlowski - Founder & Visionary Sea N' Soul
The founder and visionary behind Sea N' Soul is John Kozlowski - an avid surfer, sailor and ocean conservationist, as well as a long time member of Surfrider Foundation. As the creative visionary and founder of SEA N' SOUL, he is passionate about protecting the environment in which we all love to pursue adventure sports. Growing up in rural Missouri and Texas he gained early appreciation for preserving the outdoors and our wide open spaces.

In his professional career he has over 25 years experience in the fashion and apparel business. Most recently as Senior Vice President of Global Brand Merchandising at Ralph Lauren, where he managed and has grown the Polo Ralph Lauren brand to $3.2B in annual sales. The largest in the Ralph Lauren portfolio, he manages over 100 people cross functionally.

It is with this experience that he has witnessed the change in consumer behavior and the growing trend toward reuse and resale. Previous experience includes, Director of fashion and retail merchandising at GQ magazine and was a Senior Buyer at Saks Fifth Avenue.

Investor Interest
Investors Interested7
Funding Interest So Far$22,201
Offering Terms
Funding Goal$25,000 - $1,000,000
Security TypeSAFE
Min Investment$50
Max Investment$1,000,000
Valuation Cap$5,000,000
Discount20%
Closing DateJul 31, 2022 10:30 PM PDT
Investor Interest
Investors Interested7
Funding Interest So Far$22,201
Offering Terms
Funding Goal$25,000 - $1,000,000
Security TypeSAFE
Min Investment$50
Max Investment$1,000,000
Valuation Cap$5,000,000
Discount20%
Closing DateJul 31, 2022 10:30 PM PDT

Offering Terms

Funding Goal
$25,000 - $1,000,000
Security Type
SAFE
Min Investment
$50
Max Investment
$1,000,000
Valuation Cap
$5,000,000
Discount
20%
Closing Date
Jul 31, 2022 10:30 PM PDT

Investor Interest

Investors Interested
7
Funding Interest
$22,201