An Issuer might hire a public relations firm or other third party to promote the Issuer’s offering on Fundify – for example, by talking about the offering on the discussion board. Or an employee or Founder of the Issuer might do the same thing. In either case, the person doing the promoting must identify himself or herself on Fundify and disclose that he or she is engaged in promotional activity. In the case of a third party, the third party must also disclose that it is being paid for its promotional activity.