What is a "unicorn"?

In finance, a “unicorn” is a private company valued at $1 billion or more. Investors who get in early with Startups that become unicorns can realize significant returns.

Some good examples of recent unicorns are Airbnb (now public), Lyft (now public), Square and DoorDash (now public). More than 1,200 private companies around the world now qualify as unicorns, according to Crunchbase , and they operate in a variety of industries including financial services, health care, e-commerce and transportation. 

Before equity crowdfunding, investing in potential unicorns was limited mostly to accredited Investors or private equity firms.

Fundify makes it simple for almost all investors to invest in startups. There’s no guarantee that any investment you make will become a unicorn (most will not), but at least the opportunity is now there to review for yourself and invest in what you believe may have future potential. You can learn more about the risks in our Investor Educational Materials.