Investors Knowledge Base

What should you consider first?

Investing in the companies that will be offered on our Site is very different than investing in the public stock market. The companies at our Site are likely to be small, with limited or no track records and little profits, if any.

With those caveats, and even in view of the risks listed in the “Risks of Investing” section, investing in companies on our site provides an opportunity to diversify your portfolio and to invest in businesses you know and care about. With that said, what we believe doesn’t matter. The first thing for you to consider, before you go further, is whether it is appropriate for you to invest in any of these companies based on your own personal circumstances. Among the questions you should ask yourself are:

  • Can I afford to lose all the money I invest?
  • If I lose all or part of my money, will I be okay psychologically?
  • Do I understand the company I am thinking about investing in? Do I understand its product or service? Am I personally familiar with that market?
  • Do I understand the business the company is conducting? Do I understand how the company can make money?
  • Do I understand the security I’m buying?
  • Do I trust the owners and managers of the company?
  • Do I understand the documents I’m being asked to sign?
  • Do I feel comfortable making this decision myself? If not, have I consulted with an advisor?

Only if you can truthfully answer “Yes” to all those questions should you invest.