Startups Knowledge Base
What are some of the best ways to market my crowdfunding campaign beyond the Fundify platform?
It helps to think of your crowdfunding campaign as a marketing campaign. It’s time to let people far and wide know about your growing business, the problem it solves, your unique edge, your solid team and the incredible potential ahead.
While your campaign profile and overview give important high-level information, your direct communications can tell even more of the story in a way that helps people connect with your mission. Invite feedback and engage in conversations with potential Investors. Always respond promptly to potential Investors who post questions within your campaign.
We recommend kicking off your marketing campaign by reaching out to friends, family and those in your close network to gain early campaign traction.
Then, reach out to existing customers and others on your email list. It's important to build this initial traction from people who already know and appreciate your company before you approach people who are unfamiliar with your company. If newcomers see your campaign with little-to-no investments, they're unlikely to engage further.
Targeted press releases also can help spread the word about your innovative product or solution, the investment opportunity, and progress in your funding campaign.
Look for opportunities to share information via your:
- Family and friends
- Customer or subscriber email lists
- LinkedIn network (consider direct messages to your network along with posts)
- YouTube posts to highlight your company (remember, it's the 2nd most visited website! Source: Wikipedia )
- Twitter feed
- Company website and other social media
Get people excited as you launch the campaign, give updates along the way and celebrate milestones. The energy you create with your outreach can add momentum to your campaign!