Cluster

A highly inclusive & influential platform for social good, uniting brands, creators and individuals to make positive changes within their communities and the world. Our cutting-edge mobile tools make it easy to recruit, manage and centralize social causes and events across all social platforms.

Consumer Software
Expert
20 yrs •  Consumer Software
jon anselmo
Social alignment for brands is no longer a nice-to-have but is quickly becoming a must-have.  Expert Bio: In my 20 years of working and running agencies I’ve been fortunate enough to be in a position to help craft the connected, always-on world that we live in now. Over the years I’ve worked with brands across the entire spectrum; from Fortune 10 tech and Consumer Product Goods (CPG) giants to niche B2Bs and startups. I am currently the President and Chief Innovation Officer of PhD, but have formerly held senior level roles with the greater Omnicom Media Group and Publicis networks. While my background is heavily anchored in digital, my responsibilities have spanned well beyond that inclusive of innovation, operations, strategy, planning, negotiation/investment, television, out of home and print.  Industry Commentary: Millennials and Gen X consumers -- who command the lion’s share of current and future buying power -- are speaking with their wallets, demanding that in order to have a relationship with the brand, their values must align. While marketing 101 classes teach the “5 Ps of Marketing” (place, price, product, promotion and people), I think it’s fair to say the textbooks need to be updated as there is now a sixth P: Purpose. The impetus for my interest in the emerging social impact space is both economic and altruistic. Altruistically I believe that all the efforts -- and investments -- made by brands can and should be used to make the world a better place, not just a noisier place.
Social alignment for brands is no longer a nice-to-have but is quickly becoming a must-have.  Expert Bio: In my 20 years of working and running agencies I’ve been fortunate enough to be in a position to help craft the connected, always-on world that we live in now. Over the years I’ve worked with brands across the entire spectrum; from Fortune 10 tech and Consumer Product Goods (CPG) giants to niche B2Bs and startups. I am currently the President and Chief Innovation Officer of PhD, but have formerly held senior level roles with the greater Omnicom Media Group and Publicis networks. While my background is heavily anchored in digital, my responsibilities have spanned well beyond that inclusive of innovation, operations, strategy, planning, negotiation/investment, television, out of home and print.  Industry Commentary: Millennials and Gen X consumers -- who command the lion’s share of current and future buying power -- are speaking with their wallets, demanding that in order to have a relationship with the brand, their values must align. While marketing 101 classes teach the “5 Ps of Marketing” (place, price, product, promotion and people), I think it’s fair to say the textbooks need to be updated as there is now a sixth P: Purpose. The impetus for my interest in the emerging social impact space is both economic and altruistic. Altruistically I believe that all the efforts -- and investments -- made by brands can and should be used to make the world a better place, not just a noisier place.
Industry Expert
20 yrs •  Consumer Software
jon anselmo

Social alignment for brands is no longer a nice-to-have but is quickly becoming a must-have. 

Expert Bio: In my 20 years of working and running agencies I’ve been fortunate enough to be in a position to help craft the connected, always-on world that we live in now. Over the years I’ve worked with brands across the entire spectrum; from Fortune 10 tech and Consumer Product Goods (CPG) giants to niche B2Bs and startups. I am currently the President and Chief Innovation Officer of PhD, but have formerly held senior level roles with the greater Omnicom Media Group and Publicis networks. While my background is heavily anchored in digital, my responsibilities have spanned well beyond that inclusive of innovation, operations, strategy, planning, negotiation/investment, television, out of home and print. 

Industry Commentary: Millennials and Gen X consumers -- who command the lion’s share of current and future buying power -- are speaking with their wallets, demanding that in order to have a relationship with the brand, their values must align. While marketing 101 classes teach the “5 Ps of Marketing” (place, price, product, promotion and people), I think it’s fair to say the textbooks need to be updated as there is now a sixth P: Purpose. The impetus for my interest in the emerging social impact space is both economic and altruistic. Altruistically I believe that all the efforts -- and investments -- made by brands can and should be used to make the world a better place, not just a noisier place.

Progress
10%
Amount raised$4,965
From17 investors
Closing InClosed
Offering Terms
Funding Goal$50,000 - $250,000
Security TypeSAFE
Min Investment$10
Max Investment$50,000
Discount20%
Closing DateNov 17, 2021 4:00 PM PST
Offering Type

Regulation Crowdfunding

(Investor Education Materials)

Progress
10%
Amount raised$4,965
From17 investors
Closing InClosed
Offering Terms
Funding Goal$50,000 - $250,000
Security TypeSAFE
Min Investment$10
Max Investment$50,000
Discount20%
Closing DateNov 17, 2021 4:00 PM PST
Offering Type

Regulation Crowdfunding

(Investor Education Materials)